Adidas originals
This project was born from a study exploring the creation of intentional images through artificial intelligence. The inspiration came from Adidas’ campaign “Before there are a thousand, there is The Original”, directed by Thibaut Grevet. The idea was to reinterpret that concept within the context of skateboarding: to create a character with the help of AI and then place them in specific contexts and actions. Artificial intelligence does not replace photography, but it works as a creative tool that helps direct and convey intentions and concepts.
CREDITS
• Role: Art direction, design and image generation
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• AI tool: Chat GPT