DIRT WON'T SCARE YOU ANYMORE
Brazilians know the pain of battling tough, stubborn messes at home. That’s why, to launch its new high-pressure washer, Jactoclean took aim at the scariest dirt imaginable with the campaign “Dirt Won’t Scare You Anymore.” The spotlight? The washer’s powerful jet obliterating filth with dramatic ease. Showcasing dirt as the villain and the washer as the hero, the visuals struck a bold balance between suspense and satisfaction, proving that even the most terrifying grime has no chance.
CREDITS
• Role: Art direction and illustration
• Copywriter: Evandro Malquiades
• Agency: M\Leite
• Client: Jactoclean
