FÁBRICA CT
The world’s first themed gym franchise was conceived by fitness influencer @leostronda. The concept behind the gym chain is to immerse members in an environment that evokes the feel of an old industrial factory, where weight training represents hard labor, and the final result is health and the desired aesthetic physique. The gym’s graphic design incorporates factory-like elements, with stencil designs referencing how markings and signage are made on the floors and walls of factories. This raw visual approach reinforces the theme, making the training experience authentic and aligned with the concept of physical labor and transformation.
CREDITS
• Creative leaders: Pedro Dutra e Pedro Vieira
• Design: Pedro Dutra e Pedro Vieira
• Studio: Capina®
