ORNÁ
The Orná Fermentados project emerges from the intersection of Paraná’s food culture and contemporary graphic design. I developed a visual identity and packaging system that translates the vibrancy of local bars and street markets into expressive illustrations and design choices rooted in genuine cultural memory. From the iconic small glass bottle commonly found in Brazilian botecos to the label inspired by the paper napkins placed under each drink at the counter, every detail was crafted to bring the brand closer to people who see fermented beverages not just as products, but as extensions of their own stories.
CREDITS
• Design: Pedro Dutra e Pedro Vieira
• Photography: Jota Oshiro
• Illustration: Meia Volta Studio
• Studio: Capina®
