VALTRA
Developing campaigns and institutional materials for Valtra Brazil required a deep dive into the brand’s universe and the agribusiness sector. As art director, the challenge was to thoroughly understand Valtra’s values, tone, and audience, and to translate that into visual pieces that were consistent, creative, and strategically effective. The result is a series of projects that strengthen the brand identity and connect directly with its market.
CREDITS
• Role: Art direction and design
• Agency and team: Sala®
ART DIRECTION
Valtra Institutional Film
This institutional video for Valtra connects the strength of agribusiness with Brazil’s national passion for soccer. We bring together the challenges and victories of both the soccer field and the agricultural fields, showing how Valtra tractors drive Brazil forward, on and off the pitch.
ART DIRECTION
Campanha App Portal Valtra
Key Visual for the Valtreiro portal — designed to enhance the Valtra customer experience by providing quick access to parts, lubricants, and rewards. The visual captures the essence of the campaign "Packed with advantages (Vantegens) with a V for Valtra", offering a seamless, value-driven platform that rewards loyalty and strengthens the brand's connection with its users.
ART DIRECTION
Revolution in the Field: BS3400 Launch
Key Visual developed for the launch of the BS3400 sprayer, positioning Valtra at the forefront of agricultural innovation. The campaign highlights the product’s core strengths — advanced technology, operational efficiency, and superior productivity — through bold and impactful visuals.
